The company Chapéu Patriarca emerged from an opportunity and investment in an abundant natural resource in the state of Ceará, carnaúba. Businessman and former bank employee Antônio Leopoldo Vasconcelos(in memoriam), born in Sobral-CE, who spent his childhood and adolescence in the district of Patriarca, saw an opportunity in carnauba straw. Since childhood, he saw the whole process of hat production. With an innovative vision, it began to look for more automated machines to industrialize the hat, without losing focus, the quality of the product. And with the experience and knowledge in production, the company has already received visits from national and international journalists to show how the transformation from straw to hat occurs. And continuing the innovation with the maintenance of quality, the company tries to add straw hats to be used on the beach, in the countryside and at parties, always seeking to serve the customer in the best way, obtaining their satisfaction.